Success Story – Grand View Farm
Testimonial From: Nick Bailey, Owner
Business Name: Grand View Farm
Website: https://grandviewfarming.com
What are some key differences in how you approach marketing your farm-to-fork business now compared to before we started working together?
Working together taught me the power of planning ahead and using email templates to maximize time and effectiveness throughout the week. With guidance, I’m able to be much more strategic in our marketing and take a much more holistic approach.
It was also extremely valuable to have a trained consultant’s eye look at the front end of our website from a customer perspective and suggest changes. We made huge improvements to the site that has taken a lot of friction and confusion out of the customer’s buying experience.
Have you adopted any new systems to make marketing your farm more efficient or strategic?
The new templates for weekly email newsletters as well as targeted overstock emails are a big help. When we had extra inventory in the past, we created bundles. This was not an effective strategy.
Now, we create mini-collections, use time-sensitive sales with real deadlines and demonstrated clear value. We communicate what’s on sale thru personalized, segmented emails using the Drip email marketing platform.
With this new strategy our overstock is much more quickly rectified, and at a profit!
What has been the impact on your business? Was there a specific strategy or two that we executed that made a tremendous difference either quickly, or over time?
Prior to working together, we were seeing growth but it was unpredictable and volatile. After putting so many new practices in place, we are seeing steady gross revenue growth, 60% YTD as of November.
Key areas of improvement:
- Reduced friction for customers by providing more clarity in our store
- Upgraded onboarding, nurturing, and order reminder automated email campaign
- Implemented higher order minimums to instantly increase profit per order
Email engagement is up in general, but most importantly the emails are smarter and more clear for customers depending on how we serve them (i.e., where they live).
Customers now know what to expect each week as far as communication from us.
Has the value you received as a result of the project been worth the investment of time and money?
Absolutely. Not to mention the long-term effects of email campaigns which are yet to be realized.
What new skills or strategies that you learned weren’t even on your radar prior to us working together?
Everything listed above, plus I’d say helping customers come to a buying decision wasn’t even on my radar. There’s huge value in understanding that and executing on it.
Bottom line is that my time working with Chad helped keep me focused working ON the business, not IN it.
Has your thinking about the role of email changed? If so, can you describe it?
I always understood that email was important and prioritized it over advertising. However, working with you has given me a solid foundation of best practices and consistency that leads to increased sales.
Any other comments or feedback other than that addressed in previous questions?
I think you have a lot more experience in this space than you give yourself credit. 🙂
What was it like to work with me?
Highly organized. I always felt like you were a step ahead of me and pulling me along to complete our objectives.
Awesome coaching and business development in addition to all of the marketing progress that we made. I also felt like the timeline was tight but in a good way. I like moving fast when we decide on something.
It made it easy with you because I knew you had the background and experience in our space to move that quickly and still be successful.